corporate video analyses + legal and ethical issues

 

Link to video: https://youtu.be/YbYWhdLO43Q

Organisation: Squatty Potty

 

Narrative (what happens)	Narrative structure (linear / non-linear)	Mise en scene (location / set, costume, expression & body language, make-up, etc.)	Sound (music, sound fx, dialogue)	Editing (graphics, techniques, pace, transitions, etc.)
In the video it shows how people today don’t use the toilet properly and how buying the product helps improve your bodies well being	The narrative of the video is linier because it has a clear beginning middle and end to it as when it does end it has the main character walking of screen. At the start of the video it shows	The video is set in a fantasy area with a greenscreen back-ground, a stone arch behind the main character and a conveyor belt with ice-cream cones	The sound in the video is mainly the main spokesperson telling you what they’re trying to sell you,	The transitions in the video are close up shots and quick cuts with some close ups
Lighting (low / high key, natural, artificial)	Cinematography (framing, angles, camera movement)	Representation (gender, age, race, sexuality, religion, social status, stereotypes)	Target audience (demographics, psychographics, language used)	Type, function & purpose of video (use terms in Prezi)
The video has a lot of artificial lighting that makes up the scene giving it a soft jolly feel	The camera has no movement its always in a fixed position always facing forwards towards the action	It has the classic young noble male, handsome long flowing hair with a facial hair	The target audience for video is everyone as everyone can use this product, they’re selling	Promoting a healthy bowl system by promoting there item for the bathroom

 

 

 

Link to video: https://youtu.be/9No-FiEInLA

Organisation: google

 

Narrative (what happens)	Narrative structure (linear / non-linear)	Mise en scene (location / set, costume, expression & body language, make-up, etc.)	Sound (music, sound fx, dialogue)	Editing (graphics, techniques, pace, transitions, etc.)
It shows the first week as an intern and what they must go through and must get around on the first week on the job	The structure of the video is linear as it follows google interns first week and what they do and what goes onto at google	The location of the video is set in google offices and it shows the people having their first day at google	The sound in the video was consistent with what you would see and hear at a corporation, royalty free music, people talking and people on break whilst talking	It has jump cuts and scene transitions to help smoothly move the video along
Lighting (low / high key, natural, artificial)	Cinematography (framing, angles, camera movement)	Representation (gender, age, race, sexuality, religion, social status, stereotypes)	Target audience (demographics, psychographics, language used)	Type, function & purpose of video (use terms in Prezi)
The video has a lot of natural lighting in it, only switching to artificial when they are inside of as building	The video has very still camera movements and some panning shots showing an entire room or having it show the amount of people in an area	The have a lot of students who work at Google mainly ones that want to be either a tech genius	The target audience for the video is aimed at people who want to work with technology so nerdy tech savvy people	Its to show that not all workspaces that use offices don’t have to be all the same and can be fun and easy

 

 

 

Link to video: https://www.youtube.com/watch?v=OksXZ7rq6OU

Organisation: WEG S.A

 

Narrative (what happens)	Narrative structure (linear / non-linear)	Mise en scene (location / set, costume, expression & body language, make-up, etc.)	Sound (music, sound fx, dialogue)	Editing (graphics, techniques, pace, transitions, etc.)
In the video they’re talking about what they do and how they’re one of the biggest technologies company	The video has a linear style to it as it goes through the history of their company	The video has lots of shots with employees that are in a workshop in full coveralls, it has them in assertive positions such as having their arms crossed	It has an ongoing narrator who is being backed by an electric sounding music going on in the b	It has sliding shots and quick transitions with titles
Lighting (low / high key, natural, artificial)	Cinematography (framing, angles, camera movement)	Representation (gender, age, race, sexuality, religion, social status, stereotypes)	Target audience (demographics, psychographics, language used)	Type, function & purpose of video (use terms in Prezi)
The video uses both artificial lighting and natural lighting for the outside areas	The camera in the shots uses a slow panning movement with close ups	The video has the stereotype of a classic corporation, i.e. people wearing glasses walking around with clip boards ands hard hats	The video is aimed at people who are looking for work in the tech industry as they use a lot of tech savvy words	Its to promote their company (WEG) and how they’re helping to make the world a more efficient place

 

Ethical issues  

You must consider how we represent people in film and TV because this can have the snowball effect, this happens by when one thing hears something and then ramps it up a small amount by adding vulgar detail. This then also leads to mass misrepresentation in the media by making a little issue into a worldwide problem. Take the youth of today. The British media uses the teenage demographic as a scape goat.

One such instance when all the refugees started coming over to the UK, the media started saying that  when these migrants come over to the UK we will suffer, using words like “plague of humanity” and “swarms” this put into the mind of the British public that they’re like insects and are only coming to the UK to steal our money.

This all changed when a picture surfaced of a boat that had sunken whilst off a shore in England, it showed numerous people drowning. Among then was a small child, then the attitude changed rather quickly almost trying to say that we need to help these people.

Legal issues

Legal issues in the media, they consist of many things that media production must follow.

One of the biggest ones is copyright and this is the most basic rules in media, copyright is the law that is put in place to protect the owner of a written item. Say if you wrote an award-winning script for a TV/ Film script, then suddenly say a week later you see some one post online a script that is exactly the same as your and haven’t say that it’s your work, that’s plagiarism and is against the copyright law and you can either copyright claim and take royalties from the piece of work so you get what ever money they would’ve earned goes straight to you. You can also sue for financial damages which is usually the path most companies go down to secure more money.

Race relation act 1964 is the law that protects ethnic minorities in the workspace by having it so that they can’t be fired for their skin colour or your country of origin.

Disability act 2014 Is the act that protects anyone in the work place that has any mental physical disability cant be discriminated on for said disability this also mean they cant be stopped from doing a certain job or any type of pay